Professional Packaging Labels
In the world of packaging labels, “don’t judge a book by its cover” doesn’t apply, so it’s crucial that your product is dressed to impress in order to make the best possible first impression and stay memorable too. Read on to see four key points to be considered when designing your labels and packaging.
Packaging Labels – Our Top Design Tips
#1 – Understand your audience
It’s vital to think carefully about the people that you want to buy your product. Your packaging and labels need to reflect what they want to see. Consider what will grab and hold their attention, and design your packaging to suit. This doesn’t necessarily mean blending in of course – it’s necessary to remain individual – but catering to tastes is important.
#2 – Give your packaging a clear voice
Whilst ensuring that your packaging and labels meet all the necessary legal requirements, your product needs to communicate all the important information about what it is or does clearly, but at the same time remain concise and interesting. The font itself and the size, color, and layout of text can play a key role here
#3 – Give your packaging a clear look
It’s not just the words that leave an impression, but of course also the physical design of the packaging labels. The size, shape, color, and texture of the labels can help your packaging both stand out and send across the right message – premium labels with often use a thicker, textured paper stock as well as perhaps metallic hot-foiling, for example. The same uncoated, FSC-certified paper label stock is often chosen by companies in order to reflect their eco-friendly values, thanks to the natural and organic look and feel that it affords.
#4 – Keep it flexible
Even if it might seem a long way off for now, in the future you may want to extend the range of products that you offer. If your packaging and label design are ‘timeless’, it will make it easier to maintain your brand image further down the line, whilst potentially also saving you money by reducing future setup costs. Win-win!
Digitally printed labels, as ours are, have made multi-version print runs so much more cost-effective since different labels with otherwise the same specifications can be produced together in one go – just like all of those red fizzy drink labels with everyone’s names on!…
One of the Lenasia’s leading label printing companies
We specialize in bulk orders and are proud to be accredited by several organizations, including the BRC. Due to our continual investments in best-in-class machinery, we have the capacity to fulfill orders of unlimited size, in high quality, with an extremely quick turnaround.
We print over 27 different types of products
Working closely with businesses across Lenasia, we print in high quality to size, shape, finish, and volume, exactly to your specification, and have even supplied high-profile events such as the Johannesburg Olympics. We are committed to providing the best possible service while at the same time remaining conscious of our environmental impact, looking to reduce our footprint as much as possible.
Not sure what best suits your needs? Get in touch with us today and we can advise on the product which best matches your requirements.
Label printing for companies large and small
Since our inception over 20 years ago, we have worked with a diverse range of businesses, from top FTSE100 companies to independent business owners.
We strive to provide a high-quality, transparent service to all business sizes with a rapid turnaround rate. The industries we predominantly work with include food and drink, retail, cosmetics, health, chemical industries, and microbreweries. With our in-house print capabilities, we can provide fantastic lead times at a quality that is unlikely to be matched by our competitors – at prices you simply can’t argue with.
Our experienced in-house design team can assist small businesses to create beautiful, attention-grabbing, stylish designs, drawing inspiration from their experience in the various industries we cater to.
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As standard our printed stickers come with the following features:
- Choose from various shapes and sizes to suit.
- White paper stickers with a smooth satin print finish.
- Round sticker sizes from 25mm.
- Rectangle sticker sizes from 25x51mm.
- Square sticker sizes from 25mm.
- Oval sticker sizes from 37x50mm.
- All sizes are supplied on A4 sheets for easy peeling
- Print & dispatch within 24hrs of placing an order.
- Choose from 100’s of designs & edit to make it your own.
- Free uploads of your own artwork, photos, or logos.
- All website prices include VAT (where applicable).
- A fixed delivery charge of only R4.95 per complete order.
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